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Embraced by an increasing number of agencies during the pandemic, mobile ticketing in Transit has become a must-have during the ridership recovery
July 15, 2021
Since publication, mobile ticketing has only grown more popular in Transit: more than 250,000 riders across more than 65 transit agencies have completed nearly 2.5 million fare transactions with us.
More than 130,000 riders across more than 50 transit agencies have completed more than 1,000,000 fare transactions since Transit first launched mobile ticketing in 2019 – including monthly, weekly, and daily passes that riders have activated for millions of trips.
The number of fares sold through Transit has nearly doubled since the start of 2021, and is more than 300% higher than before the pandemic.
Transit supports fare payments with Bytemark, Masabi, and Token Transit. Riders can add value to smartcards with Transit, benefit from fare capping, and load cash to the app at fare vending machines and retail locations.
Agencies taking this open approach to Mobility-as-a-Service (MaaS) have integrated fare payment and trip planning together in riders’ favourite app.
North America’s leading mobility app, Transit, announces a new milestone: riders have used the app to make 1,000,000 fare purchases, including passes used for millions of trips with more than 50 partner transit agencies across the U.S. and Canada.
During the pandemic, transit agencies and riders alike embraced mobile ticketing as a way to encourage contactless payments. Since then, it’s become a must-have for any agency wanting to improve the passenger experience and encourage ridership recovery. Now, the number of fares sold through Transit is more than 300% higher than before the pandemic. The rise in Transit mobile ticketing is also significantly outpacing ridership growth, as fare transactions in Transit have nearly doubled since the start of 2021. In comparison, U.S. stats from Transit’s APTA Ridership Trends dashboard estimate a 31% increase in trips since the start of this year.
For transit agencies such as the Greater Dayton RTA in Ohio, mobile payments have become a staple for riders, with more than 30% of trips paid for with Transit and cash transactions reduced from 43% to 10% of boardings.
Since Transit launched its first fare payment integration in April 2019, the number of riders using the app to pay for trips has grown to more than 130,000 across North America. Over this period, Transit has expanded its mobile ticketing functionality to integrate offerings from Masabi, Token Transit, and Bytemark, three leading fare payments companies working with transit operators of all sizes. Along with Transit, these companies and transit agencies are leading the industry forward by taking an open approach to Mobility-as-a-Service (MaaS), integrating fare payment and trip planning together in riders’ favourite app platforms.
Because Transit integrates multiple MaaS data sources together in a single account and app experience, riders can pay all types of fares using a familiar, unified app interface. This integrated approach also enables riders to plan a multimodal trip, track their ride in real time, and make connections to on-demand microtransit, bikeshare, shared scooters, carshare, and more. Fare payment is accessible directly from Transit’s home screen, with a prominent “Buy ticket” button next to the agency’s logo as riders look up ETAs for buses and trains.
With just a few taps, riders can create a Transit account, pay their fare, and board using either visual validation or barcode validators. In multiple markets, Transit also allows users to add value to smartcards, benefit from fare capping, and load cash to the app at fare vending machines or retail locations, which gives riders the benefits of mobile ticketing without needing access to a credit card.
“Transit is built by transit riders, for transit riders. We know firsthand that the best fare payment experience is almost invisible — without the hassle of multiple downloads and multiple logins,” said David Block-Schachter, Chief Business Officer at Transit. “Mobile ticketing was an indispensable tool for transit agencies during the pandemic. Now the numbers we’re seeing make it clear: as riders return, they want everything they need in one place, so they can focus on what really matters: getting where they need to go.”
“Since first launching mobile ticketing in June 2020, our customers were quick to jump on board as many were already using Transit to plan their trips,” said Brandon Policicchio, Chief Customer and Business Development Officer at the Greater Dayton RTA. “Now that fare capping is available, we can provide our customers the lowest possible fare every day, and greater fare equity than our previous payment system.”
“Through our partnership with Transit and Masabi, we were able to launch our mobile ticketing pilot very quickly at the beginning of the pandemic. This was critically important, giving our riders a safe and convenient resource to use Metro Transit and providing our team members with a safe, contactless option to collect fares,” said Taulby Roach, President & CEO of Bi-State Development, which operates Metro Transit in St. Louis.
“Providing open and account-based end-to-end ‘Plan, Book and Pay’ solutions means working through various partners to bring easy-to-use applications to life,” said Eric Reese, Bytemark CEO and President. “Partnering with Transit brings additional access and awareness to agencies and their riders. Equity and openness must come hand-in-hand.”
“As Transit’s mobile ticketing launch partner we are today live with more than 27 agencies across North America, delivering a best-of-breed experience which increases the discoverability, accessibility and convenience of public transit,” said Brian Zanghi, Chief Executive Officer at Masabi. “From launching mobile ticketing in cities including Denver and Las Vegas to enabling multi-state regional initiatives with NEORide’s EZfare, Account-Based Ticketing for RTS in Rochester and Greater Dayton Regional Transit Authority, and delivering, stored value accounts, cash digitization options at retailers, transit centers and at Ticket Vending Machines nationwide, Masabi consistently leads the market and is excited for the next chapter in our partnership with Transit.”
“Mobility services need to become universally accessible and useful to all,” said Pomi Tefera, Director of Operations at Token Transit. “Token Transit powers transit payments for over 130 cities across North America. We believe in open APIs, scalable software, and collaborative development with our agency partners. When agencies join the Token Transit platform, they are not only unlocking tools to increase their ridership and promote rider convenience; agencies are contributing to a shared industry platform that improves the entire public transit ecosystem. In Transit, we’ve found a partner to help us make mobility services better through payments. We’re excited to grow a partnership that will let riders seamlessly purchase and use transit passes where they already plan their trips.”
Stephen Miller Communications LeadTransit617-440-4690 (voice or text)email@example.com
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